1 - Ferrin - Scoop's Logo - Adobe Illustrator - 11" x 17" - Visual Communications - Fall 2012
(Text from poster)
"The design for Scoop’s Home Made Ice Cream is inspired by and fashioned after vintage signage from the 1950’s. A logo calling back to this time period is crucial for the personality and identity of the shop. Design from the 1950’s evokes feelings of dependability, endurance, and of family values. Before even entering the shop the logo promises the customer an escape from the fast-food eating establishments of today and a return to the intimate, family friendly, and trustworty eating establishing of an earlier time. The assurance of friendly service and high-quality home-made desserts is also made clear. The typography, symbol, and color of the logo are crucial in creating this identity. The combination of Pusab and Freehand 575 fonts create an eye catching look that is both big and bold yet playful and unique. The ice cream symbol is likewise soft and playful and stylistically calls back to an earlier time.The logo incorporates 4 colors, but most crucial are the uses of light tan and pink. Not only do they call back to earlier design period, but they speak to the viewer at an emotional level. Pink is playful, sweet, and emotionally calming while tan evokes dependability. All pieces work together successfully to create a logo which is as delicious and sweet as the ice-cream itself and promises dependability and a high quality experience at the same time."
